Design with purpose goes beyond a set of features, you have to come up with new ways of doing things. It's to look, feel and think design not only from an analytical point of view - you have to be dreamy and daring. You have to try things out and have fun doing it.

I assume that my natural talent for moving around cities without maps is due to my visual radar for things. Communicating with images is not just a passion, but a way of living. From photography, to books and fashion. Since childhood drawings, teenager photoshop collages to pieces of story I like to call poetry. Image and text speak so well together.

More than a study to learn what users need and want, it’s a guide on how to make people feel heard. It's not just about empathetic listening and sticking to the plan. It's about identifying problems and opportunities to enhance the design process for products and services.

It might be seen as the art of using words, but you can name it as you like. Storytelling is open to interpretation. A story will spark listeners' imagination according to their personal beliefs and experiences. To be a good storyteller, you have to be an attentive listener and observer.

Not only from aesthetics, sketches and stories a designer lives. Understanding scenarios, interests and opportunities will drive design decisions. Bring in the right people to collaborate and plan. To deliver value to your target audience and meet business goals, clarity and prioritization will be great companions for an efficient road to product development.