Scenty. Turning your anxiety into a pleasant welcome to the present.

FUTURITY SYSTEMS

There is a gap that affects how people perceive senses and their impact in daily life. Our inspiration came from the Microdosing experience, on how a smell can change our state of mind.

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Product Design Lead

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User Researcher

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Branding

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Project Manager

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Strategy

〰️ Product Design Lead 〰️ User Researcher 〰️ Branding 〰️ Project Manager 〰️ Strategy

2021 → Timeframe: 6 months

To design for emotion.

Scenty appears as an alternative to enhance well-being by providing a sensory experience that combines smell and sound to reduce anxiety.

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Nowadays, and especially due to the Covid-19 and fast-growing economy around 284 million people are suffering from anxiety. Just 36% out of them are seeking treatment with medication. Therefore, people are looking for alternatives to improve their well-being and adapt their behavior to the new life.

How might we improve the health and happiness of those suffering from a hectic everyday life?

Design process

The design process is centered around design thinking and future workbook methodology. This unique process is termed as “Tandem methodology” and is represented as a DNA structure as this process is the core of the project.

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We conducted exploratory research to understand the food delivery system and it’s impacts in the community. Research lead us to understand better customer’s behavior and preferences while ordering food online.

We applied different research methods to explore the user journey of personalized food service in order to provide a socio-ecological and convenient food delivery system.

Insights & Learnings

Our research start to focus in finding the pains and goals of the users regarding their food habits, once we tackle some key points and insights from primary research, we took start to explore anxiety and people's relationship with food, sense and alternative relaxation methods.

  • ✷ Majority of the participants is facing anxiety and stress eating

    ✷ Food for emotional fit as opportunity


  • ✷ Adoption of smart watch in the future

    ✷ Accessible scent diffusion

    ✷ Blood flow in the nerves at wrist heats up the scent


  • ✷ Although 95.5% declared taste as the most appealing sense when comes to food, taste is not complete without others senses to booster the eating experience.

    ✷ 40% said that smell was also important.

BETWEEN WEARABLES AND ESSENCES

We tested it on different regions of the body to induce the smell.

Personas

Our findings helped us develop two key personas as users of our product to empathise with. We used empathy map as a powerful tool to synthesise our observations from the research phase. It helped us to understand our user’s needs while developing a deeper understanding of the persons we were designing for.


  • She feels pressure to find a way to make a living in Spain while managing her studies.

    Her focus and sleep are suffering by mental exhaustion and occurs little anxiety kicks during the week.


  • He runs his own company. As a busy worker in a competitive environment his calendar is often packed with meetings.

    Suffers from chronic fatigue. Feeling anxiety and acceleration on a daily basis affecting the quality of his sleep.

Swap your mood.

Scenty helps to relieve stress and anxiety in a momentum.

Scenty is connected with a wearable that detects moods with electrodermal sensors.

Design Principles

  • Emotional responsibility is the starting point that guides us. Not only towards building a sensitive solution for our customer but it's part of the whole product life cycle.

  • While building a space in the present, we forecast and backcast in order to predict trends in terms of behavior and technology.

  • Related to the concept of “emotional design”, the idea that users expect our products to have a different emotional “flavor” depending on when, how, and where they are using them. Paying attention to these expectations can dramatically improve the level to which Scenty's designs resonate with their users.

  • Users expect products to share some similarities with other products they regularly use. This makes it easy for them to become familiar with the new product without any additional learning costs. The more familiar a design is to others, the faster users can learn to use it.

Product Highlighs

  • Sensory stimulation with smell and sound as pain reliever to fight against anxiety and stress, as well a gain creator to promote a pleasant state of mind against boredom. Through facial recognition and electrodermal sensors, we can detect mood.

  • Personalized sensorial moodkits with smell and sound stimulus according to personal preferences to provide emotional and functional fit, based on people's current mood. Including conversational design to engage users to interact with our solution.

  • Sharing your moodkit with friends and trending of moodkits according to different cities.

The sensorial experience with smell and sound was an challenging topic to tackle. Considering personal preferences of smell and sound, it was even more challenging to create an accurate personalized service.


We want to highlight that changing behavior inside our structures is not only possible by encouraging individual behavior, but also providing people tools and services to facilitate a better quality of life.