WOW-MEN! The road to female empowerment.
ACADEMIC PROJECT
A woman's perception of leadership doesn’t begin with academic success or when she occupies a position of power.
The trajectory to female leadership starts much earlier and its defined by key influences throughout a woman's life.
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Product Designer
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User Researcher
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Branding
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Project Manager
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Workshops
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UX Writing
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Strategy
〰️ Product Designer 〰️ User Researcher 〰️ Branding 〰️ Project Manager 〰️ Workshops 〰️ UX Writing 〰️ Strategy
2020 → Timeframe: 8 weeks
Women in the workforce
0.1%
Design challenge
Our team was tasked with creating a design response for a trend topic of 2020. After ideating and vote for themes to tackle, Equity at Workforce was selected to explore. It was time to deep dive into generative research to better understanding about the users to find opportunities for solutions and innovation.
How might we empower women in their career paths?
The mission
Promote gender equity within workplaces and empower all historically excluded genders in their career paths by building a diverse community of support, education and growth.
Of creative agencies are founded by women & non-binary people.
7%
8%
Occupy CEO positions.
WE ASKED
19%
Of venture capital investments goes to women entrepreneurs.
Sources: Womentech Network | Catalyst
Executive roles in EU.
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Trend Research
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Exploratory Research
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Benchmarking
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Surveys
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Interviews
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Affinity Mapping
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Co-creative Workshops
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Personas
〰️ Trend Research 〰️ Exploratory Research 〰️ Benchmarking 〰️ Surveys 〰️ Interviews 〰️ Affinity Mapping 〰️ Co-creative Workshops 〰️ Personas
What's the biggest struggle in advancing your career?
They said
✷ Not enough professional development opportunities
✷ Not enough support from management or leadership team
✷ Not enough opportunities to growth in current position or company
✷ Companies and leaders need to listen, support, and make room for growth
✷ Women feel empowered when given responsibility
✷ Personality and learning styles matter
✷ Self knowledge is essential for success
✷ Market knowledge is fundamental in growth
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“I remember thinking, Wow! I want to be like her.”
- Female Interviewee
Key insights
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Crazy 8’s
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Massive Ideation
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Negative Brainstorming
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Box Stimuli
〰️ Crazy 8’s 〰️ Massive Ideation 〰️ Negative Brainstorming 〰️ Box Stimuli
IDEATION
A non-judgemental space for idea sharing. We generate a large number of ideas — which potentially inspired new ones.
Vision
WOW-MEN! takes an intersectional approach in diversifying workspaces and leadership. Our service offers resources on professional development such as: talks, meetups, learning modules, articles, and a mentorship program for historically excluded genders.
Connect. Learn. Grow.
Prototype
First MVP iteration for an online community that pairs a mentee with a mentor based on previously determined career interests.